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What hosting in the south actually costs you

We run two regions, both in the north and west. Here is exactly what that costs a southern visitor, which workloads notice and which do not, and when you should buy from someone else instead.

Where we actually are

Two regions, both inside India: Mumbai (BOM-1) and Delhi NCR (DEL-1). There is no southern region, and we are not announcing one. This post is about what that means for you if you are in the south, and it ends with the cases where the answer is to buy elsewhere.

What the south pays today

Southern traffic reaches BOM-1 over the western corridor. Typical round-trip times, which depend on your carrier and are indicative rather than guaranteed:

FromTo BOM-1A local southern hostYou give up
Bangalore28–40 ms6–12 ms~22–28 ms
Chennai32–44 ms12–20 ms~20–24 ms
Hyderabad24–34 ms14–22 ms~10–12 ms
Kochi38–50 ms16–26 ms~22–24 ms
Coimbatore36–48 ms10–18 ms~26–30 ms

Figures are typical and depend on your carrier. The right-hand column is the honest cost of choosing us over a host with a Bangalore or Chennai presence.

Whether 25 milliseconds matters

Here is the part a sales page would skip. Twenty-five milliseconds is real, and for most websites it is not decisive.

It rarely matters for: a cached WordPress site, a brochure site, a blog, anything where the browser makes a handful of requests and the server answers from cache. Moving 35 ms to 10 ms changes a page that felt instant into a page that feels instant.

It matters for:

  • Chatty applications. A page making twelve sequential API calls pays the round trip twelve times. 25 ms becomes 300 ms, and that is visible.
  • Interactive sessions. RDP, SSH, Tally over Remote Desktop. Latency here is felt as keystroke lag, and humans notice it far below 25 ms.
  • Games. Ping is the product. See game server hosting.
  • Database round trips across regions — an N+1 query pattern at 35 ms per hop is an outage in slow motion.

If your workload is in the first group, the region you pick today is not holding you back. If it is in the second, it is worth planning around.

Why the south routes west at all

Because that is where the capacity is. Mumbai is where most of India's international capacity lands and where the densest domestic peering sits, so it is the default destination for long-haul traffic regardless of geography.

Bangalore and Chennai both have NIXI nodes and Chennai is a cable landing station — the south is not short of connectivity. What it is short of, for our purposes, is our servers. That is a gap in our footprint, not in the country's network, and we would rather name it than pretend the routing makes it disappear.

What a third region would not fix anyway

Worth saying, because regional announcements imply it: more regions do not improve uptime on their own. Three regions with your site in one of them is exactly as available as one region — you have more places to choose from, not more redundancy. Multi-region redundancy is a different and far more expensive architecture.

Nor would it help international visitors. For someone in Singapore, Mumbai is the better path regardless.

So what should you do?

If your site is a normal website — cached WordPress, a business site, a store that is busy rather than enormous — take BOM-1 and stop thinking about it. Thirty milliseconds on an already-cached page is not something your visitors will feel, and the things that will make it faster are in the speed guide.

If your workload is genuinely latency-bound — an RDP deployment for a Bangalore office, a game server with a southern player base, a chatty API making a dozen sequential calls — then a host with servers in Bangalore or Chennai will serve you better than we will, and we would rather say that than sell you something that disappoints.

Not sure which you are? Describe it on +91 75994 50220. We will measure it with you, and if the answer is that we are the wrong host, that is what you will hear.

Support that picks up the phone.

24×7, from our office in Agra, in IST — Hindi or English. Sales, migration and emergencies all reach the same engineers. No offshore queue, no 48-hour first reply.

Questions about any of this?

Call +91 75994 50220. The people who wrote this are the people who answer.